Cycles of Spin: Strategic Communication in the U. S Congress

Author: Patrick Sellers
Date: November 2009
Subject: Journalism - Collections & History
  1. 2009
  2. ISBN: 052113580X
  3. 270 pages
  4. True PDF
  5. 7 MB

Book Description

Cycles of Spin: Strategic Communication in the U. S Congress How do politicians try to shape their news coverage Sellers examines strategic communication campaigns in the U.S. Congress. He argues that these campaigns create cycles of spin58; leaders create messages, rank-and-file legislators decide whether to promote those messages, journalists decide whether to cover the messages, and any coverage feeds back to influence the policy process. These four stages are closely related; decisions at one stage influence those at another. Sellers uses diverse evidence, from participant observation and ...

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